Location:
SPORTS; UNIVERSITY OF CONNECTICUT;

OLR Research Report


March 16, 2009

 

2009-R-0129

UCONN MEN'S BASKETBALL PROGRAM

By: Rute Pinho, Research Analyst

You asked several questions regarding the UConn men's basketball program. You wanted to know (1) how much revenue it generates; (2) what it costs to operate, including ancillary costs; (3) the value and funding source for players' scholarships; and (4) the program's graduation rate.

SUMMARY

During FY 08, UConn's men's basketball program generated $14.07 million in direct and indirect revenue and spent $7.8 million in direct and indirect expenses. This included $388,528 in scholarships for men's basketball players paid by the Division of Athletics.

The graduation rate for men's basketball players who entered during the 2001-02 school year is 33%. This compares to 74% for all UConn Storrs freshman and 73% for all UConn student-athletes receiving athletics aid in this cohort. The 2001 freshman cohort graduation rate among all Division I men's basketball programs was 49%.

REVENUE AND EXPENSES

Table 1 shows FY 08 revenue and expenses for UConn's men's basketball program, provided by UConn's Office of Government Relations. During this period, the program earned $7.3 million in direct revenue and $6.7 million in indirect revenue, for a total of $14.07 million. The men's basketball program spent $7.8 million in FY 08. Total expenses include $6 million in direct expenses (including $388,528 in scholarships), $0.3 million for support staff, and $1.5 million in other Division of Athletics' indirect expenses attributable to program. The $0.3 million support staff expense total includes $177,247 for the men's basketball program's academic advisor, assistant academic advisor, and academic tutors, paid for by UConn's Office of the Provost.

Tables 2 and 3 show the Division of Athletics' sources of indirect revenue and expenses. According to UConn, 30% of the division's total indirect revenue and 27% of indirect expenses are attributable to the men's basketball program.

Table 1: UConn Men's Basketball: FY 08 Revenue and Expenses Summary

Direct Revenue

Ticket Sales

$4,218,491

Radio

148,300

Big East Distribution

2,441,671

Game Guarantees

137,000

Media Guides

1,688

Novelties

3,233

Other Revenue

6,170

Foundation

335,025

Concessions

36,488

Camps

5,148

Total Direct Revenue

7,333,214

Total Attributable Indirect Revenue (Table 2)

6,733,426

Direct + Attributable Indirect Revenue

14,066,640

Direct Expenses

Salaries/Fringe Benefits

2,599,347

Operating Expenses

1,938,021

Scholarships

388,528

Home Game Operations (includes Civic Center rental and expenses)

1,083,832

Subtotal

6,009,728

Table 1: -Continued-

Support Staff Expenses

Athletic Trainer

53,580

Strength Coach

63,422

Academic Advisor*

162,247

Assistant Academic Advisor*

10,000

Academic Tutors*

5,000

Support Staff Total Expenditures

294,249

Total Direct + Support Staff Expenses

6,303,977

Total Attributable Indirect Expenditures (Table 3)

1,515,615

Direct + Attributable Indirect Expenditures

7,819,592

* Expenses paid by the Office of the Provost

Source: UConn Government Relations Office

Table 2: UConn Division of Athletics Indirect Revenue

Indirect Revenue

Athletics Fundraising

$14,201,432

Corporate Sponsorship, Bartering

7,786,219

Licensing

457,102

Total

22,444,753

Total Attributable to MBB (30%)

6,733,426

Source: UConn Government Relations Office

Table 3: UConn Division of Athletics Indirect Expenses

Indirect Expenses

FY 08 Actual

Men's Basketball

% Attributable

Facilities- Gampel

$269,895

$121,453

45%

Facilities- Gampel Seating

100,000

50,000

50%

Spirit Groups

250,826

50,165

20%

Athletic Injury Expenses

594,382

89,157

15%

Fundraising, Marketing, Sponsorship, Bartering Expenses

3,154,102

788,526

25%

Event Management

470,940

211,923

45%

Miscellaneous

150,585

12,047

8%

Ticket Printing

309,783

105,326

34%

Video Equipment & Services

181,095

54,329

30%

NCAA Compliance

108,966

32,690

30%

Total

5,590,574

1,515,615

27%

Source: UConn Government Relations Office

GRADUATION RATE

A college or university's graduation rate is based on a comparison of the number of students who entered the college or university and the number who graduated within six years. Among Fall 2001 Storrs freshman, 74% graduated in six years (Higher Education Counts 2008 Report, Department of Higher Education). The graduation rate for UConn men's basketball players in this cohort is 33%. This compares to a 74% graduation rate for all UConn student-athletes in this cohort receiving athletics aid. Alternatively, the 2001 freshman cohort graduation rate among all Division I men's basketball programs was 49% (National Collegiate Athletic Association [NCAA] Graduation Success Rates Reports).

Academic Progress Rates

The NCAA member colleges have adopted an academic measurement for sports teams, known as the Academic Progress Rate (APR). The APR is a measure of achievement that awards each student-athlete one retention point for staying in school and one eligibility point for being academically eligible. A team's APR score consists of its total points divided by points possible, multiplied by 1,000. Teams that fall below the minimum APR score of 925 face possible sanctions. Table 4 lists the multiyear APR average (2003 through 2006 academic years) for the top 25 men's basketball programs, as of March 2, 2009.

Table 4: Academic Progress Rates for Top 25 Men's Basketball Teams (as of 3/2/2009)

Institution

APR

North Carolina

995

Villanova

990

Illinois

989

Duke

984

Kansas

981

Xavier

977

Wake Forest

974

UCLA

968

Gonzaga

965

Butler

965

Michigan State

963

Table 4: -Continued-

Institution

APR

Florida State

958

Missouri

957

Syracuse

955

Marquette

954

Connecticut

946

Washington

943

Louisville

941

Pittsburgh

935

Memphis

927

Clemson

920

Oklahoma

911

LSU

910

Arizona State

905

Purdue

894

Source: UConn Government Relations Office

RP:ts