
March 16, 2009 |
2009-R-0129 | |
UCONN MEN'S BASKETBALL PROGRAM | ||
| ||
By: Rute Pinho, Research Analyst | ||
You asked several questions regarding the UConn men's basketball program. You wanted to know (1) how much revenue it generates; (2) what it costs to operate, including ancillary costs; (3) the value and funding source for players' scholarships; and (4) the program's graduation rate.
SUMMARY
During FY 08, UConn's men's basketball program generated $ 14. 07 million in direct and indirect revenue and spent $ 7. 8 million in direct and indirect expenses. This included $ 388,528 in scholarships for men's basketball players paid by the Division of Athletics.
The graduation rate for men's basketball players who entered during the 2001-02 school year is 33%. This compares to 74% for all UConn Storrs freshman and 73% for all UConn student-athletes receiving athletics aid in this cohort. The 2001 freshman cohort graduation rate among all Division I men's basketball programs was 49%.
REVENUE AND EXPENSES
Table 1 shows FY 08 revenue and expenses for UConn's men's basketball program, provided by UConn's Office of Government Relations. During this period, the program earned $ 7. 3 million in direct revenue and $ 6. 7 million in indirect revenue, for a total of $ 14. 07 million. The men's basketball program spent $ 7. 8 million in FY 08. Total expenses include $ 6 million in direct expenses (including $ 388,528 in scholarships), $ 0. 3 million for support staff, and $ 1. 5 million in other Division of Athletics' indirect expenses attributable to program. The $ 0. 3 million support staff expense total includes $ 177,247 for the men's basketball program's academic advisor, assistant academic advisor, and academic tutors, paid for by UConn's Office of the Provost.
Tables 2 and 3 show the Division of Athletics' sources of indirect revenue and expenses. According to UConn, 30% of the division's total indirect revenue and 27% of indirect expenses are attributable to the men's basketball program.
Table 1: UConn Men's Basketball: FY 08 Revenue and Expenses Summary
Direct Revenue | |
Ticket Sales |
$ 4,218,491 |
Radio |
148,300 |
Big East Distribution |
2,441,671 |
Game Guarantees |
137,000 |
Media Guides |
1,688 |
Novelties |
3,233 |
Other Revenue |
6,170 |
Foundation |
335,025 |
Concessions |
36,488 |
Camps |
5,148 |
Total Direct Revenue |
7,333,214 |
Total Attributable Indirect Revenue (Table 2) |
6,733,426 |
Direct + Attributable Indirect Revenue |
14,066,640 |
Direct Expenses | |
Salaries/Fringe Benefits |
2,599,347 |
Operating Expenses |
1,938,021 |
Scholarships |
388,528 |
Home Game Operations (includes Civic Center rental and expenses) |
1,083,832 |
Subtotal |
6,009,728 |
Table 1: -Continued-
Support Staff Expenses | |
Athletic Trainer |
53,580 |
Strength Coach |
63,422 |
Academic Advisor* |
162,247 |
Assistant Academic Advisor* |
10,000 |
Academic Tutors* |
5,000 |
Support Staff Total Expenditures |
294,249 |
Total Direct + Support Staff Expenses |
6,303,977 |
Total Attributable Indirect Expenditures (Table 3) |
1,515,615 |
Direct + Attributable Indirect Expenditures |
7,819,592 |
* Expenses paid by the Office of the Provost
Source: UConn Government Relations Office
Table 2: UConn Division of Athletics Indirect Revenue
Indirect Revenue | |
Athletics Fundraising |
$ 14,201,432 |
Corporate Sponsorship, Bartering |
7,786,219 |
Licensing |
457,102 |
Total |
22,444,753 |
Total Attributable to MBB (30%) |
6,733,426 |
Source: UConn Government Relations Office
Table 3: UConn Division of Athletics Indirect Expenses
Indirect Expenses | |||
FY 08 Actual |
Men's Basketball |
% Attributable | |
Facilities- Gampel |
$ 269,895 |
$ 121,453 |
45% |
Facilities- Gampel Seating |
100,000 |
50,000 |
50% |
Spirit Groups |
250,826 |
50,165 |
20% |
Athletic Injury Expenses |
594,382 |
89,157 |
15% |
Fundraising, Marketing, Sponsorship, Bartering Expenses |
3,154,102 |
788,526 |
25% |
Event Management |
470,940 |
211,923 |
45% |
Miscellaneous |
150,585 |
12,047 |
8% |
Ticket Printing |
309,783 |
105,326 |
34% |
Video Equipment & Services |
181,095 |
54,329 |
30% |
NCAA Compliance |
108,966 |
32,690 |
30% |
Total |
5,590,574 |
1,515,615 |
27% |
Source: UConn Government Relations Office
GRADUATION RATE
A college or university's graduation rate is based on a comparison of the number of students who entered the college or university and the number who graduated within six years. Among Fall 2001 Storrs freshman, 74% graduated in six years (Higher Education Counts 2008 Report, Department of Higher Education). The graduation rate for UConn men's basketball players in this cohort is 33%. This compares to a 74% graduation rate for all UConn student-athletes in this cohort receiving athletics aid. Alternatively, the 2001 freshman cohort graduation rate among all Division I men's basketball programs was 49% (National Collegiate Athletic Association [NCAA] Graduation Success Rates Reports).
Academic Progress Rates
The NCAA member colleges have adopted an academic measurement for sports teams, known as the Academic Progress Rate (APR). The APR is a measure of achievement that awards each student-athlete one retention point for staying in school and one eligibility point for being academically eligible. A team's APR score consists of its total points divided by points possible, multiplied by 1,000. Teams that fall below the minimum APR score of 925 face possible sanctions. Table 4 lists the multiyear APR average (2003 through 2006 academic years) for the top 25 men's basketball programs, as of March 2, 2009.
Table 4: Academic Progress Rates for Top 25 Men's Basketball Teams (as of 3/2/2009)
Institution |
APR |
North Carolina |
995 |
Villanova |
990 |
Illinois |
989 |
Duke |
984 |
Kansas |
981 |
Xavier |
977 |
Wake Forest |
974 |
UCLA |
968 |
Gonzaga |
965 |
Butler |
965 |
Michigan State |
963 |
Table 4: -Continued-
Institution |
APR |
Florida State |
958 |
Missouri |
957 |
Syracuse |
955 |
Marquette |
954 |
Connecticut |
946 |
Washington |
943 |
Louisville |
941 |
Pittsburgh |
935 |
Memphis |
927 |
Clemson |
920 |
Oklahoma |
911 |
LSU |
910 |
Arizona State |
905 |
Purdue |
894 |
Source: UConn Government Relations Office
RP: ts